Aaron Marketing Skills

38 skills. 5 commands. SEO/GEO and influencer marketing on one shared contract.

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Claude Skills and Commands for two marketing disciplines on one operating contract:

• Search (SEO/GEO) — 20 skills for keyword research, content creation, technical audits, schema, monitoring, quality gates, entity truth, and campaign memory.
• Influencer marketing (IMPACT) — 18 skills for audience insight, influencer discovery, campaign planning, outreach, content amplification, and ROI tracking.

Skill content is zero-dependency Markdown; Claude Code hooks use a small Bash runner. Three evaluation frameworks ship inside: CORE-EEAT (80-item content quality), CITE (40-item domain authority), and C³ (influencer Creator/Content/Campaign).

The SEO/GEO half also ships on its own, unchanged, at seo-geo-claude-skills for users who only want search work.

Quick Start

Install with Claude Code, any Agent Skills-compatible host, or a plain git clone:

In Claude Code, marketplace add only registers the catalog — run /plugin install aaron-marketing@aaron (or pick it from /plugin) to actually enable the skills and commands. Single skill on generic hosts: npx skills add aaron-he-zhu/aaron-marketing-skills -s keyword-research.

If your host supports automatic skill routing, try a natural-language request:

Research keywords for my SaaS product targeting small teams

Find TikTok creators for a skincare launch and score their fit

Slash-command entrypoint when your host exposes ./commands/:

/aaron-marketing:auto audit https://example.com/blog/my-article

Optional tools are documented in CONNECTORS.md; every skill also works at Tier 1 with user-provided data.

Operating Model

Every skill follows the same activation contract: Quick Start, Skill Contract, Handoff Summary, Data Sources, Instructions, Reference Materials, and Next Best Skill. Four cross-cutting skills form the protocol layer:

Shared refs: skill-contract.md, state-model.md, auditor-runbook.md.

Skills

Search — SEO/GEO (20)

Influencer — IMPACT (18)

Commands

Five commands cover the search workflow end-to-end; influencer skills are reached by name or via /aaron-marketing:auto routing.

Daily work normally starts with /aaron-marketing:auto, which runs the workflow implied by your goal and stops only at blocking decisions. The other four are explicit mode entrypoints.

Breaking rename note: this library's commands use /aaron-marketing:. Older /seo:* and /aaron-seo-geo:* names recover via /aaron-marketing:auto — for example, /aaron-marketing:auto /aaron-seo-geo:audit https://example.com/blog/post returns /aaron-marketing:audit https://example.com/blog/post.

Command files: commands/.

Recommended Workflow

Search (SEO/GEO):

1. Research: keyword-research -> competitor-analysis -> content-gap-analysis.
2. Build: seo-content-writer -> geo-content-optimizer -> meta-tags-optimizer / schema-markup-generator.
3. Optimize: content-quality-auditor -> on-page-seo-auditor -> technical-seo-checker.
4. Monitor: rank-tracker -> performance-reporter -> alert-manager.

Influencer (IMPACT):

1. Insight: audience-analyzer -> trend-spotter -> niche-researcher.
2. Map: influencer-discovery -> fit-scorer (scored on C³ ACE) -> competitor-tracker.
3. Plan: campaign-planner -> brief-generator -> budget-optimizer.
4. Activate: outreach-manager -> content-reviewer (ART gate) -> contract-helper.
5. Convert: content-amplifier -> ugc-repurposer -> landing-optimizer.
6. Track: performance-analyzer -> roi-calculator -> report-generator.

For a full trust review, pair content-quality-auditor with domain-authority-auditor for a 120-item assessment. If memory-management is active, handoffs and open loops are retained in HOT/WARM/COLD memory.

References

Contributing

See CONTRIBUTING.md. Release state is tracked in VERSIONS.md; security guidance is in SECURITY.md.

Disclaimer

These skills assist SEO/GEO and influencer-marketing workflows but do not guarantee rankings, AI citations, traffic, engagement, or business outcomes. Influencer-compliance checks (FTC disclosure, claim integrity) are guidance, not legal advice. Verify recommendations with qualified professionals before relying on them for major strategy or legal decisions.

License

Apache License 2.0

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