Brand Building Course

Interactive course. Read the instructions in your Claude Code terminal, run them live, watch your progress in the dashboard. 10 lessons, ~half a day, free.

Go from zero to a complete, AI-built brand — and the operation that runs it — entirely in Claude Code: deep research → brand-foundation docs → a Brand Story + Brand Book → a design system → a cinematic hero video → a website built from scratch → voice-trained AI agents → a custom Mission Control dashboard → a hardened operations layer (Hermes) → live. We build a real brand alongside you — 187N.AI (an enterprise AI agency) is the worked example — so you see exactly how to do it for your own brand or a client's.

One complete, standalone course. The first half builds the brand; the second half builds the operation that runs it. The only times you leave Claude Code are to generate visuals in the ChatGPT image tool and the hero video in Seedance.

What you'll have built by the end

1. Six brand-foundation docs — deepresearch.md, avatar-sheet.md, offerbrief.md, necessary-beliefs.md, project-knowledge.md, claude-project-instructions.md.
2. A Brand Story + Brand Book — one self-contained, brand-locked HTML file (Part I: the manifesto, Part II: the identity system) you can open in any browser and export to a premium PDF.
3. A design.md — your brand as a reusable design fundament, so every build is on-brand from the first line of code.
4. A logo + a cinematic hero video — made with the ChatGPT image tool → Seedance.
5. A one-page website — built from scratch in Claude Code, on-brand, with your hero video.
6. Voice-trained AI agents — running your real, highest-leverage workflows with guardrails.
7. A custom Mission Control dashboard — multi-page, on-brand (built from your design.md), your numbers + your agents in one owned view.
8. Hermes — a hardened operations layer — agents + dashboard orchestrated into one owned system that runs 24/7.
9. A live URL — the site shipped to production, and the operation running behind it.

Install (2 min)

Get the course:

git clone https://github.com/novusordos666/Brand-Building-with-AI-Course.git
cd Brand-Building-with-AI-Course

(No git? Click the green Code button above → Download ZIP, then unzip and cd into the folder.)

You need:

• Claude Code installed
• Python 3 (python3 --version)
• ChatGPT (image tool) — for your logo + hero/brand images (Lessons 2 & 4)
• Seedance (e.g. via Higgsfield) — to turn a still into the hero video (Lesson 4)
• For Lesson 6 (go live): GitHub CLI (gh) + Vercel CLI (vercel)

Install:

# from inside the unpacked course folder:
./install.sh

The script:

1. Copies the 10 lesson skills + the website-prompt generator + the Part 2 bonus skills to ~/.claude/commands/brand/
2. Copies the 2 workflow SOPs + the prompt library to ~/.claude/commands/brand/sops/ and .../prompts/
3. Creates a progress folder in ~/.brand-building-course/
4. Starts the dashboard at http://localhost:8766/dashboard.html
5. Opens your browser automatically

Start:

Make a new empty folder for your brand, open Claude Code inside it, then run:

/brand:00-intro

The dashboard updates live as you go.

Lessons

The workflows (also usable standalone)

The heavy lifting in the "real work" lessons is driven by drop-in SOP files in sops/. Each is a self-contained playbook Claude Code reads and executes:

• sops/01-deep-research-sop.md — runs the full research workflow → the six foundation docs.
• sops/02-brand-guide-sop.md — turns those docs into the Brand Story + Brand Book.
• sops/05-website-sop.md — builds the on-brand one-page site, copy-first, from design.md + the messaging.
• sops/06-agents-sop.md — builds voice-trained, guard-railed agents on your real workflows.
• sops/07-dashboard-sop.md — builds the multi-page, brand-skinned Mission Control dashboard.
• sops/08-hermes-sop.md — orchestrates the agents + dashboard into one hardened ops layer.

The lessons wrap these in a guided, dashboard-tracked experience — but you can hand any SOP to anyone and it runs on its own. (Lessons 3 and 4 are self-contained — no SOP needed.)

Prompt generator & library

You never hand-write the website spec. Lesson 5 uses a generator skill:

• /brand:website-prompt — reads your design.md + Brand Book and writes a complete build brief (your real palette, fonts, section copy, CTAs, and hero-video slot already filled in) to website-brief.md. Claude Code then builds the site directly from it — no design tool.
• prompts/website-onepager-template.md — the master brief template the generator fills (also fill it by hand if you like).
• prompts/niche-mega-prompts.md — 5 ready-to-build one-pager briefs (SaaS · agency · ecommerce/DTC · coach/creator · portfolio).
• prompts/logo-prompt.md — a ChatGPT-image-tool logo/wordmark prompt for when you don't have a mark yet.
• prompts/hero-video-prompt.md — ChatGPT-image-tool still → Seedance motion prompts for the hero (Lesson 4).

All of it installs to ~/.claude/commands/brand/prompts/ so the generator can reach it.

Bonus — the Pro website build

Lesson 5 builds a clean one-pager from scratch. When a brand deserves a flagship, multi-page site, there's an advanced track:

• /brand:website-pro — build a full premium site by merging real templates (pick the richest one on structure, harvest the best component from a second) and running a fleet of agents — one writes each section from your brand spec, another adversarially checks it. Covers the gotchas the hard way teaches: cross-section consistency (parallel agents duplicate headlines), honesty discipline (never ship fake data — blur-and-label samples), and full-page screenshot verification. 187N.AI is the worked example. Standalone — run it instead of Lesson 5 when you want the flagship.

Launch skills (standalone — Part 2 preview)

Building the brand is half the game; these make the assets that launch it. They're standalone /brand: commands (installed with everything else) — point them at a brand you've already built (research + guide + design.md) and they produce on-brand marketing assets. They use the ChatGPT image tool, ElevenLabs, Seedance, and ffmpeg.

Extra prereqs for these (and only these — the 10-lesson core never needs them): an ElevenLabs account, Seedance (e.g. via Higgsfield), and ffmpeg. Recipes live in prompts/{brand-film,ad-creatives,content-engine,email-sequence,pitch-deck}-prompt.md. These install as standalone Part 2 bonus commands alongside the core spine — point them at a brand you've already built and they produce on-brand launch assets.

Troubleshooting

• Dashboard won't open: paste http://localhost:8766/dashboard.html into your browser manually.
• Skill not recognized: check ls ~/.claude/commands/brand/ — it should list the 10 lesson .md files (00–09) + website-prompt.md + the Part 2 bonus skills (and sops/ + prompts/ folders).
• Stop the server: lsof -ti:8766 | xargs kill -9

— Lio The AI Operator · lio.circle.so